This article summarizes the seventh edition of KPMG Law’s global Protecting Value – The Intellectual Property Report 2024/25, which benchmarks how corporate IP departments are adapting to digital transformation, cost pressures, and the push for closer alignment with business strategy across more than 180 companies worldwide. Drawing on patent analytics and survey data, it links choices about insourcing, automation, and R&D alignment to measurable differences in patent quality and competitiveness, and reveals that certain operating models – with tighter R&D–IP collaboration, higher levels of insourcing, and wider use of AI – tend to produce stronger and more influential portfolios than others…